I recently received the loveliest email from a speech and language therapist who was asking for advice on applying for PhD funding. One of the things she mentioned was how much she liked my approach to dissemination – the use of twitter, blogging and podcasting. I am so pleased that I appear to be presenting a logical, well planned approach! But in the spirit of a recent podcast I participated in on the topic of imposter syndrome I am going to admit that it really isn’t. I opened a twitter account for all things “work related” just before I started my PhD. I wasn’t convinced. My oldest friends who all work in media and the arts thought it was highly entertaining that I was embarking on this lifestyle choice. They consider me something of a tech-heathen. I am one of those annoying friends who doesn’t reply to texts, emails or Facebook messages for days, by which time the event has passed or the conversation irrelevant. I tend to lurk on Facebook and never post anything, scrolling through other people’s posts as a distraction from some tense TV program. So, I didn’t anticipate taking a liking to twitter. But I have to say I have found it rather more interesting than Facebook. I realised I could have conversations on speech and language therapy (one of my favourite topics) with like-minded souls from across the planet, I found interesting articles and it all fired my enthusiasm. I now find twitter provides me with community, a community that encourages me and excites me and drives me to share my work. I have to advocate twitter to the non-believers now. Just come and take a look, lurk and look and then make a decision.
I then went to a rather useful talk on social media at an NIHR meeting just two months after I started my PhD. The speaker was advocating the benefits of blogging. So, I thought that perhaps blogging might give my poor husband a rest. Rather than assaulting him with my ideas and reflections on research, dementia and being a speech and language therapist I thought that blogging might be a useful method of sharing (venting) my experiences of being a clinical academic, and might even reach others, paying forward some of the hints and tips. Disseminating information on the study I am doing was of course the top agenda for taking up this route. It felt much more accessible to write regular blogs (freely available on the internet) rather than relying solely on publishing journal articles (in journals that sadly some NHS trusts may not subscribe to) that may be less accessible for clinical speech and language therapists. Blogging has opened up other avenues too. I have been invited to blog on the RCSLT website, on the Talking Mats website and on the NIHR website. I was even shortlisted in the NIHR 2017 Let’s get digital! Competition, and although I didn’t win the traffic to my site increased massively. I also like to advocate blogging- it is so nice to be able to write something down, in a conversational style and realising you are reaching people who may otherwise not be able to access this information. You don’t need to blog lots, but regularly. And there are so many free platforms about now too.
On my twitter travels I recently happened upon the @dem_researcher twitter handle and website led by the NIHR. I think they were asking for blogs and I asked if I could submit a blog. Somehow, I managed to convince them that I could send in regular blogs (monthly) and now I write for them too. I also spotted tweets inviting people to do podcasts for @dem_researcher. And so, I stumbled into participating in two podcasts. One on the topic of imposter syndrome (released this week), the other on the topic of my own project!!! (released a couple of weeks ago). I really enjoyed the podcasting. Since the release of the podcast on my research study I have received emails from a person with PPA and their partner in the US, and a speech and language therapist in New York, asking about the intervention I have developed. What an amazing platform.
If I were asked about my social media approach I would have to explain (as I have above) that it has been more about seeing an opportunity (incidentally) and having a go. There have been other things that haven’t worked out (twitter conversations that have petered out) but lots that have worked out, or may be building something even more exciting for the future (I am involved in setting up a clinical academic group for speech and language therapists- who know where that may lead).
So what’s next? I haven’t yet used Instagram.…(but I am open to trying at some point).